Planning: Final Story

Plot

The main plot of the music video:

protagonist goes through a trippy ride in time.

Gets beaten up, thrown out of club. Beat drops, goes down into his head, dancers come in and dance. Goes back to the original setting. Carry on with this for another verse. Music video ends. 

Above is the final plot of the story. To tell the story in detail, the music video introduces the concept of a drunk person who walks along a dark road alone late in the evening after a night out at the bar drinking alone. As he walks along, there is a mugger following him and suddenly, the protagonist gets attacked by the mugger for a couple of seconds. After suffering blows from the mugger, the protagonist takes a minute to recollect what is going on, as soon as that happens, the audience goes on a ride into the protagonist's mind to discover what is going on in his head. The camera then transitions to a white room (representing his empty mind) and discovers three unique colourful dancers dancing within. After the first chorus, the boy goes through a certain transformation, his mindset starts to change and he is being influenced by the DJ's that had mugged him and were seen in the music video. End.

This is a brief overview of what will happen in the music video.

Enigmas:

From the moment we start the video, we decided to not film any scenes where our protagonist is drinking at a bar or privately, firstly because we want to set an enigma to the audience, leaving them wonder what has happened before the boy got drunk and what went on in his head as he carries on walking. We also believe that leaving a drinking scene out of the music video would give a stronger outcome and reaction of the audience since the rest of the music video, we planned for the audience to witness a P.O.V of what it is like being drunk.

The next enigma is, why isn't there an antagonist or a girl character that follows the plot of a love story? That is because similar to the deletion of the drinking scene, we thought that not having a girl in the music video would be more powerful leaving the girl a mystery person. However, the subjects that replaces the main girl characters are the use of the dancers who will be girls. Them and their dance moves will act as a mock and a hypnosis in the mind of the boy when he is drunk, which signifies that he is not over the girl.

Representing the "High end life":

In the music video, there will be props and costumes that cameo DJ's would have to promote the life of a "hypebeast", the life of an "urban culture" and the life of "living the high end", these props will be seen through street clothing and the prop of a car.

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Planning: Location Scouting

Planning: Making Our Website

The Making of Oni 8

In the end of our plan, we chose to name our music company Oni 8. The reason we chose the name of Oni 8 is because the pronunciation of the name is similar to the numbers 808 and 88. The number 808 is significant to the name of the sound of trap music for dj's.

Ten, our group member, designed a logo on photoshop for oni 8 and this is our product.

For the platform that we used for the official website, we designed the web on wix.com. 

Planning: Researching choreography

Researching Choreography

For Faded 2.0, the chorus will consist of dancers dancing in a white studio room. There will be a total of 3 dancers. In terms of movements, the dancers must have choreography that moves along with both the rhythm of the music and also the bass of the music.

We recruited 3 dancers who are part of the school dance group gave them choreography ideas on what kind of movement, and rhythm we would need.

Here are some inspirational videos of dance movements and also choreography that already has a cover of faded 2.0.










The similarity of these movements of different music videos is that the choreography is sharp and striking. Moreover, the movements are powerful and violent, similar to the bass of trap music where it is short and powerful. Therefore, to match the power, the movement of the dancers must be sharp and strong, hand movements must be quick and precise.

We also looked at the Korean Dance crew called "One Million to look for choreography inspirations. The music that the crew dance along with relies on a lot of bass and trap-like sounds.




Finalizing

Finalising our work, we looked at choreography that were done under the cover of "Faded 2.0", to have an idea of what we wanted.

 

Research | Media References

Planning: Paperwork

Paperwork

For the first process of planning our music video, we organised paperwork before the process of filming and visual planning. We organised sheets for: Location, Shot sheet, Risk Assessments and Music Video Storyboard Timeline.

Location Scouting Report

A sheet that records our thoughts and reviews on certain location places for filming. We organised the sheets to be the same number to the number of locations we are thinking of filming. Noting down the lighting, atmosphere and possibilities.

Shot Sheet

The sheet that shows queues of shots and also a frame of what is in the shot.

Planning: Treatment feedback

Feedback

After presenting the treatment presentation to the entire class about what we are doing, it was a mixed response. Everyone loved the idea but there are pros and cons towards our work. In terms of the pros of the music video, our classmates thought that introducing a more recent music genre and making a music video out of it sounds great in terms of originality. Moreover, when we said that the genre of music has not been fully experimented on yet, it left us with an even bigger advantage because we can provide Andrew Goodwin's music theory more easier in terms of flexibility of the music video. What they also liked was how there were a variety of camera works that go well with the beat of the drop in trap music and also in terms of editing, we are able to free up a lot of space for editing making a gradual suspense in the music video in terms of quantity of editing. What our classmates also really enjoyed were the uses of colour in terms of scenery and light and they really loved the idea of the colour psychology video that we are going to use. The back story was moving and also they ideas of transitioning from reality to dreams is also a strong one.

There are many pros but the quantity of cons also left our group in making a lot of big decisions for this music video. The main con about this music video treatment, our classmates had point out were that the amount of shots that we planned and the use of settings and terminology are considered impossible for our professionalism at our age. The music video required a lot of animation and colourful edits and our classmates are worried about the final outcome of the animations and after effects, they were scared that the scribbles and other types of animation will not look legit enough like our inspired artists (Getter Jack U) and would take a huge amount of time to film and edit. Another con was the time of day that we decided to film. Our music video involves around night life, the trap genre effectively highlighted on night life. What our classmates thought was that there would be a lack of equipment within the group to make shots in the dark possible and colour grading would take too much time to do for every single scene. Shots in the dark will effect in a really blurry and weird footage if not taken at the right shutter speed and ISO settings. If the ISO is too high, the final outcome will have a decent brightness that is visible for the audience, however, the footage will become grainy as a result of a high ISO. Furthermore, if the shutter speed is too low, handling the camera will be an even bigger challenge if there is no use of a tripod or a steadicam. Footage will shake and our classmates are worried about how the final outcome might take. Third, the lyrics and visuals will not entirely follow the theory of Goodwin because of the lack of lyrics that the song had. Trap mainly rely on tunes, and the only two sentences the artist will have to sing are "faded I'm wasted" and "all I wanna do is drive home to you baby, the classmates thought that without good editing skills for the music video, having the artist sing repetitively on the screen will result in boredom because they say the same words over again.

Here are the main pros and cons of our music video, there is a lot of thinking to do in terms of when we are getting the work done, and also to edit and make animation.


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