#trusttheprocess, probably the motto of this blog and throigh this process towards my final music video, we had a total of three rough cuts that Oni 8 did. The reason that we had that many rough cuts is because of the addition of effects that George did on the music video, mainly being the scribbling effect that we did.
The first video was something more along the lines of a rough plan more than our own rough cut of the video piece. What we did for this one was add all of the footage from inspirational music videos in order for us to get a rough idea on what they music video might look like and also as a reference for group meetings where we decide on whether to keep or cut certain pieces of footage from the inspired music video. All the inspirations of faded 2.0 are present in the inspiration rough cut above: The white studio from "Platinum", the zooming car that is present from Dr.Dre's music video, the choreography from "Run Ricky Run" and moreover, the selfie inspired shots from "Panda" and "Tove Lo's high all the time". Eventually, when we started filming, we combined all of the inspired shots, made a few adjustments and got this:
The first rough cut was an experiment for the first verse, plus the chorus of the music. We decided to only do the first verse for our first rough cut because we wanted to see what it would look like if we decided to use all of the inspired pieces of inspirational footage. The outcome had some pros and cons, firstly, lighting, we agreed to keep a few shots that were taken during the late afternoon such as the beginning, but we decided to take out the day shots where the protagonist sings the lyrics. However what we agreed on to change was to film the shots in the night. Moreover, when we look at the dancing scene, we thought about adding scribbling effects to follow the media intertextuality of Jack U, which uses scribbles onto their music videos as a signature.
For the second rough cut, we added a longer duration to the video and also adding in different effects such as the mirroring effect which signifies a connection to the protaognist's mind and the real world. Also it represents the guy's "fade" vision, being drunk and hallucinate, seeing things that are trippy. In support of the mirroring effect, we also added on some white light effects that flashes across the screen for a partial excess brightness to transition the protagonist's mind but to also signify a presence of bright party lights flashing across a dark frame.
However, what we did not like about this rough cut was the transition from verse to chorus, they seemed disconnected between one another. The main theme of our transition from verse to chorus is to introduce and bring in the dancers that are present in his mind to give the audience a feeling as if they afre being dragged are transported into a different scene (white background). Furthermore after watching the second rough cut, we decided to add the scribble effect within the dance scenes after a long thought on where we could be able to put it the beginning. The reason is to further support the protagonist of being dizzy and tripped off from alcohol. Seeing scribbles and bright colors. Moreover, it was a very good idea to combine all of the colors in the dancing scene since our dancers are the only source of colour from the dark and gradient music video. After discussing over the second rough cut, here was our outcome:
The result from this roughcut was excellent, it was what we wanted out of our music video. Moreover, the scribbling effect really looked similar to our inspired convention of scribbling for trap music which was inspired by Jack U and getter. With this scribble roughcut, we combined it with the rest of the video to gain our final rough cut.
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