Planning: Story and Concept of MV

Concept and Story

After making the final decision on the backing track that we used, we split up in listening to the song. As it is heard and seen on the youtube video, the song does not have that many lyrics, however, it has a clear change in pace and the change in thickness of drops which followed the conventions of trap music. The first plan of action were to look back to Andrew Goodwin's key points of his music video theory and follow them. For Faded 2.0, what we can really highlight on are the second and third points of "Visuals and music" and "Media Intertextuality". On the other hand, with the first point "Lyrics and visuals" we will use semiotics in addition to having either the artist singing the lyrics:

Faded, I'm wasted, 

All I wanna do is drive home to you baby,

I'm faded, 

All I wanna do is take you down town

Rough Story

Through the process of multiple listenings, we came up with an idea of the story. The music video will be a broken love story of a boy who has dealt with break ups, and yearns for the return of the girl that left him. The boy felt angry about his actions and decides to take matters towards the consumption of alcohol (being faded). 

This is where the music video is going to start, with our protagonist walking down a dark road drunk. Then the boy faces a problem, but throughout all of the problems, there are two individuals that help him towards the road to recovery and takes him on a journey, introducing him to an alternate lifestyle that involves partying and living the high end life in order to forget about the girl and move on. 

Concept

Basically, the concept circles around the ideas from the lyrics of the song and its common word "faded". As a result, due to trap music's influence with the party world and the song being all about getting drunk and the feeling of being drunk, Oni 8 decided to follow the direct meaning of the lyrics and expand on it by telling a narrative in the music video. 

The narrative can be inspired by the break up narrative of movies such as "500 days of Summer", the drinking problems from "Barfly", the feeling of being on drugs from "Limitless" and the story of living in an urban culture and partying from movies such as "Project X", "Fast and Furious: Tokyo Drift".