Thursday, 30 March 2017

Finalizing: Digipak components

Finalizing: Website---Pages and content

Here is the final touch for the website, replacing our old photo copied from the internet to one we took ourselves and edited ourselves from the school event.





Here is adding both the digipak and the new photos into the website:






Process to the final Video

Process

#trusttheprocess, probably the motto of this blog and throigh this process towards my final music video, we had a total of three rough cuts that Oni 8 did. The reason that we had that many rough cuts is because of the addition of effects that George did on the music video, mainly being the scribbling effect that we did.




The first video was something more along the lines of a rough plan more than our own rough cut of the video piece. What we did for this one was add all of the footage from inspirational music videos in order for us to get a rough idea on what they music video might look like and also as a reference for group meetings where we decide on whether to keep or cut certain pieces of footage from the inspired music video. All the inspirations of faded 2.0 are present in the inspiration rough cut above: The white studio from "Platinum", the zooming car that is present from Dr.Dre's music video, the choreography from "Run Ricky Run" and moreover, the selfie inspired shots from "Panda" and "Tove Lo's high all the time". Eventually, when we started filming, we combined all of the inspired shots, made a few adjustments and got this:




The first rough cut was an experiment for the first verse, plus the chorus of the music. We decided to only do the first verse for our first rough cut because we wanted to see what it would look like if we decided to use all of the inspired pieces of inspirational footage. The outcome had some pros and cons, firstly, lighting, we agreed to keep a few shots that were taken during the late afternoon such as the beginning, but we decided to take out the day shots where the protagonist sings the lyrics. However what we agreed on to change was to film the shots in the night. Moreover, when we look at the dancing scene, we thought about adding scribbling effects to follow the media intertextuality of Jack U, which uses scribbles onto their music videos as a signature.


For the second rough cut, we added a longer duration to the video and also adding in different effects such as the mirroring effect which signifies a connection to the protaognist's mind and the real world. Also it represents the guy's "fade" vision, being drunk and hallucinate, seeing things that are trippy. In support of the mirroring effect, we also added on some white light effects that flashes across the screen for a partial excess brightness to transition the protagonist's mind but to also signify a presence of bright party lights flashing across a dark frame. 



However, what we did not like about this rough cut was the transition from verse to chorus, they seemed disconnected between one another. The main theme of our transition from verse to chorus is to introduce and bring in the dancers that are present in his mind to give the audience a feeling as if they afre being dragged are transported into a different scene (white background). Furthermore after watching the second rough cut, we decided to add the scribble effect within the dance scenes after a long thought on where we could be able to put it the beginning. The reason is to further support the protagonist of being dizzy and tripped off from alcohol. Seeing scribbles and bright colors. Moreover, it was a very good idea to combine all of the colors in the dancing scene since our dancers are the only source of colour from the dark and gradient music video. After discussing over the second rough cut, here was our outcome:



The result from this roughcut was excellent, it was what we wanted out of our music video. Moreover, the scribbling effect really looked similar to our inspired convention of scribbling for trap music which was inspired by Jack U and getter.  With this scribble roughcut, we combined it with the rest of the video to gain our final rough cut.







Filming: Obsession Full Movie

Obsession 

During the Christmas Holidays, I spent my Christmas day filming the continued version of the AS Coursework movie opening "Obsession".  I brought back the entire crew and cast but this time, I also had the help of my dad's professional film crew in order to make the three days of filming this short film quick and smooth.

The characters remain the same, however, I extended the story after the opening. The process took a total of eight days; three days to film and five days to edit the entire short film in order for it to be fit in my applied University's criteria of 10 minutes.

Overall the final outcome was good, what I liked about this short film was the use of various lighting to set the tone and to tell the story. Natural lights that represent the peaceful and true mind of the boy and cold blue day for night lights to fit the emotion of the girl. I sent this off to film schools such as the Kanbar Film Institute it New York University, the University of Southern California and the Rhode Island School of Design. All prestiges art and film schools in the U.S, and recently, this film had led me into receiving offers from the Rhode Island School of Design and the University of Southern California. I was waitlisted for New York University, however, I am waiting for their final decision in May.







Research: Post modernism in artists

Post Modernism in artists

In today's class, we started to learn about how postmodernity is influenced in different types of media texts. Since our media coursework was about producing a music video, I decided on making a slide on an example of a music artist that deals with post modernism and does not follow the codes and conventions of a certain genre. 


Post Production: Scribbling timelapse videos

Timelapse of Scribbles

When George, our editor was doing his edits on the scribbliong effect, he recorded the process and converted the file to a timelapse video show exactly what he did: 











Digipak: first and second grid

The Grids

In the end after assembling the first looks at the digipak, we decided to go for a 2x2 as we can produce one in real life and we have better ideas for it.

Starting off the Digipak, and looking at the template, I decided to change the colours of the template so it fits the colour of the actual digipak, being all black. The reason for this is to follow the conventions of trap music where all the sources of marketing and presenting need to harmonize together as similar media texts to create a sense of branding.

Ten was the one who designed our website and here was his process:

Firstly, since it's hard to see the borders of the all black colour, Ten changed the colour of the adverse grids to be a lighter black, however this is not too visible to the naked eye and you can only see the difference when tilting the computer screen so that the colour is brighter. Once you use the paint bucket tool or the select tool, you will be able to see the grid clearly.

He started off making the digipak by making the front cover. However since  the photos for the front cover yet, Ten only made the title and the artists name only where he downloaded a font which represents trap, being messy and graffiti like. It was the same font as the one used in the Logo. The font is called Urban Decay.

The 2nd grid located at the bottom is the place where the CD will be placed. For this, Ten downloaded a png file of CD image, made the background transparent and placed it on the right grid at the right size.


After the plannings, Ten went away to work on the details of the second grid of the digipak.  The second grid is the back cover of our digipak, for this process, it was a more simple text approach on the digipak instead of anything fancy such as transformations.  The digipak was made to look professional by making sure the texts are the right colours, the right text and the right size to make sure it looks professional and suitable for the digipak.  For this, Ten was also influenced by past trap album digipak designs where the back cover having only the label, the songs, the name of the artists and a barcode and background.

Ten tested 1 design first before changing it to the current design. The previous design had a published by on the bottom left which made the back cover irregular, so he moved it to another place which seemed suitable and in the end the final back cover ended up like the new design. The digipak also contained an added background to the back cover to give the back cover more flare. The background was a photo taken during the filming, however we didn't use thus I placed it in the digipak instead.