For our coursework, not only did we have to make a music video, but another component is that we had to design our own digipaks. After gaining a brief understanding on what the digipak would supose to look like and how the functions of the digipak not only changes the perspective on how the audience looks at the artist, but it also shows the significant growth of them in terms of style of music and the maturity of the artist itself. Moreover, these digipaks need to be eye-catching and have to attract the views of the target audience. When one simply makes a digipak, they must first look at what their target audience are like, but also what the style of music that we are making is like. After thinking it through, our group first started what a normal EDM digipak cover looks like.
EDM digipaks
Starting off on a less detail and more "open" end, I decided on researching what some digipak covers of Electronic Music artist look like. Here are a few examples:
After viewing some examples of digipaks from electronic music, the obvious similarity that I found were the use of bright colours that are harmonizing with touches of black and white shades. All of the covers were colourful to an extent (especially Steve Aoki's) because it promotes the theme of partying and clubbing. The soul purpose of DJ's to ignite the crowd at a club and what they try to achieve is to give their consumers a feeling as if they were listening to music that would be found in a club during their everyday lives, and that electronic artists try to bring a certain "color" or a certain "vibe" for their audience who consumes their products. Another similarity which can be seen is that the artists play with geometric shapes in order to get a technologic feeling (Skrillex, Daft Punk and The Chainsmokers). Electronic music is a new style of music and the artists who produce this sort of tune are creating a new revolution - "the music of the future" that gives the audience an idea of the possibilities on how electronic music will evolve in the next couple of years. Finally, each artist has their own logo and its positioning is located in the centre of the digipak to show significance to their art and that the mixes that they make is from their own innovation.
Looking at Rap Digipaks
FOr my personal research, I also looked at few Rap genre albums because it rap is my favourite music genre and I believe that some of the rap albums show influence to street culture and also the current trends that are going on. Trends link with the idea that Trap Music being a new genre, has to follow the urban trends. Here are a few rap albums I looked at:
Rap album's similarities to Electronic music were the colours and the use of logos and similar composition. But what makes a rap album a "rap album" are the backstories (Eminem, Kanye) that can be seen through the use of realistic photography and a rap album's heavy influence on street and urban culture. A strong example would be Migos' "Culture" albums which shows a collage of cars, women, countries and fashion squished into the centre of the album. Migos made this their album in order to give the audience an idea on street culture, living the high life, owning expensive cars, expensive clothing and having women beside them whilst spitting "fire" in their album tracks. Another interesting album cover is Kanye West's "The Life of Pablo" album which not only marketed via digipak, but has also gained fame through his marketing on urban fashion trends (Life of Pablo clothing and also the famous Yeezy shoes that hypebeasts of the urban culture are dying to buy).
Trap Music
Here are some examples of famous trap artists and their digipak covers:
In my opinion, a Trap album is a combination of both the designs of Electronic music digipak and Rap digipaks. Mixing the reality of urban culture, but also having a distorted, electronic and comic humour to the digipak cover to promote the life of partying, alcohol and drug use.
Our Envision
Since the Trap genre can be twisted and altered in terms of design, we still need to promote the life of the urban revolution and also the life of partying. However, we can play around with the composition and style of the album to make it look "realistic" and having a back story for what we are planning to do with our music video and the story behind it to make it "authentic" to our Trap style.
via GIPHY
No comments:
Post a Comment