Research: The Reinvention of JB

Back with Bieber Fever!

Justin Bieber is back after 18 months, maybe a couple of years more after he was silent and hidden from the entertainment world. Back then, Bieber was perfection in every thirteen year old girl's dreams. But now, Bieber has grown up, and what used to be crowded by tween fans crying the moment they saw his face, to now teenage men and women who like his new Tropical house/EDM genre songs. However, those who weren't fans of Justin would not know why he went underground and would be in the shadows from the likes of One Direction (5 Biebers) and other girl crazy teenage pop stars. 

Before Bieber got where he was now, he was just a Canadian Youtuber who became famous through social media. He then became famous when he signed with "The Island def" where he worked under Usher Raymond to make his first One hit Wonder "My World 2.0". The hype started when the release of the music video "Baby" was released in 2010. Teenage girls went crazy and just like that, he became a teenage popstar and "My World 2.0" was a hit, earning over $6 million. 

But,as Justin Bieber got older, things started to go downhill, he egged his neighbour's house, spat on people from his hotel balcony, addressed Bill Clinton with bad language, was seen as a player from the leaked pictures seen with girls, smoked marijuana and even left his pet monkey alone in Germany. His overall image was failing and started to lose his fans. He became unpopular, started losing his salary from decreased sales of albums. He was considered a joke and was under the shadows of One Direction. 

However, over the past year, Justin Bieber came back and there were four key terms on how he got back and how his manager and company helped him get back on his feet:

Work

Just as the title says, Bieber has to put in a lot of work to get back up on his feet:

-First, his music company and manager sat down and gave him an Ultimatum. They told him to "change his attitude or else he would get dumped". An intervention that pushed him forward into changing himself. 

- In terms of music, he took the art more seriously. Before, Bieber wrote songs with no incentive or message, songs like "Baby" and "Somebody to Love" were vague songs with no message. Now, in 2016, he turned his genre around from Pop RnB to Tropical House music that has a specific message which was "Apologies" and "Change".

Bieber before:

Bieber Now:

Criticism 

In order for Bieber to change, he had to realise how much of a "bad influence" he was, so what idea would be better to get roasted on public television on comedy central roast. The roast to Justin was seen as entertaining as he laughs off his old immature self and is open to embrace his new self and become a man.