The main key to a good and thrilling music video are the myriad amount of cuts that are in the entire music video. The more the cuts, the more interesting your music video would be. The reason why music videos have a lot of editing is to match the musical rhythm with the edits and to transition scene by scene in order to prevent the viewer from going into boredom in seeing their favourite artist shot at one angle or level. Here are different music videos that have different numbers of editing.
1) P1-01: My Neighbour's House- (8 edits in 40 seconds)
A piece of work done by former A-Level Media Studies students. It is not one of the best music videos out there coming from mostly the quality of the visuals but also the amount of cutting and editing of the video. It doesn't bring any attention to the audience.
2) The Cribs: We share the same skies- (23 edits in 40 seconds)
This music video was more interesting due to its number of cuts and the way it was edited using black and white filters and a green screen of the band travelling along the road. Compared to the 1st music video, this one had more "mood" and mainly its editing helped set the tone.
3) Who's That Chick- Rihanna ft. David Guetta (approx. 60 edits in 40 seconds)
Well known for her music videos and how she presents herself in her videos, most of Rihanna's videos have fast cuts to show her intense motion.
This song, not only known for its quick and fast lyrics, but also a music video that can turn you sideways. During the first 4o seconds, it has approximately 60 to 70 cuts. Eminem uses that many cuts to let the audience recognize that there will be fast sick lyrics in this song and it hypes the audience up from the beginning.
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